SEO Specialist

Hire a Vetted and Experienced Remote SEO Specialist for Your Business

Increase organic search traffic to your website with a remote SEO 1Specialist who handles on-page and off-page optimization, keyword research, link building, and content optimization. Simera’s vetted remote professionals will make an immediate impact to your business’s visibility and rankings.

Detailed candidate profiles

Interview Video Responses

Time-zone compatibility

Full-time and part-time 

AI-powered vetting

Immediate availability

Qualified candidates in seconds

No up-front costs

English certified

Schedule a Call
Salary Benchmarks to Help You Hire Smarter
Region
0–3 yrs exp.
3-5 yrs exp.
5+ yrs exp.

LATAM

$

1000

$

2000

$

3000

MENA

$

1100

$

2100

$

3100

USA

$

2000

$

3000

$

4000

Key Tasks of an

SEO Specialist

Keyword Research

  1. Identify relevant search terms customers use.

  2. Analyze search intent, search volume, and competition.

On-Page Optimization

  1. Optimize title tags, meta descriptions, headings, URLs, and internal linking.

  2. Improve content quality, keyword usage, and readability.

Technical SEO

  1. Ensure proper indexing and crawlability.

  2. Improve site speed, mobile-friendliness, and site architecture.

  3. Fix broken links, duplicate content, and sitemap/robots.txt issues.

Content Strategy

  1. Develop SEO-driven content calendars.

  2. Collaborate with writers and marketers to create optimized content.

  3. Update and repurpose existing content for better performance.

Off-Page SEO

  1. Build backlinks from reputable sources.

  2. Manage local SEO (Google Business Profile, citations, reviews).

  3. Outreach to partners and publishers for collaborations.

Analytics & Reporting

  1. Track rankings, organic traffic, and conversions.

  2. Provide reports to stakeholders with insights and recommendations.
Core Responsibilities

• Increase website’s search engine rankings and organic visibility.

• Drive qualified traffic that aligns with business goals.

• Ensure the website follows Google’s best practices and avoids penalties.

• Stay updated with SEO trends, algorithm updates, and industry shifts.

• Collaborate with developers, designers, content writers, and marketers. 

Essential Skills

• Analytical thinking – ability to interpret data and adjust strategy.

‍

• Technical knowledge – understanding of HTML, CSS, site architecture, structured data, and web performance.

• Content optimization – writing and editing with SEO in mind.

• Keyword research expertise – identifying search intent and opportunities.

• Problem-solving – diagnosing ranking drops, technical errors, or penalties.

• Communication skills – explaining SEO recommendations to non-technical stakeholders.

• Adaptability – staying current with algorithm changes.

Key Tools Used by

SEO Specialist

Keyword Research & Competitor Analysis

  • Google Keyword Planner
  • SEMrush / Ahrefs / Moz
  • AnswerThePublic

Analytics & Reporting

  • Google Analytics 4 (GA4)
  • Google Search Console
  • Data Studio (Looker Studio)

Technical SEO

  • Screaming Frog SEO Spider
  • Sitebulb
  • PageSpeed Insights / GTmetrix
  • Ahrefs Site Audit

Content & On-Page

  • Surfer SEO / Clearscope
  • Grammarly & Hemingway (for readability)
  • CMS tools (WordPress, Webflow, Shopify, etc.)

Backlink & Off-Page SEO

  • Ahrefs (backlink analysis)
  • Majestic
  • BuzzStream / Pitchbox (outreach tools)
Candidate name

Role

🇦🇷 argentina
demand 94
What to Look for when hiring an

SEO Specialist

Proven Track Record

  1. Look for someone who can show results: case studies, before-and-after traffic reports, rankings, or examples of sites they’ve worked on.
  2. Ask: “Can you walk me through a project where you improved organic traffic?”

Strong Analytical Skills

  1. They should be comfortable using data to guide strategy (Google Analytics, Search Console, Ahrefs, SEMrush).
  2. Can explain why something is or isn’t working.

Technical Knowledge

  1. Solid understanding of site structure, crawling/indexing, speed optimization, schema markup, and mobile-first best practices.
  2. Not necessarily a developer, but should be able to work with dev teams effectively.

Content & Strategy Mindset

  1. Understands search intent, keyword research, and how content drives traffic + conversions.
  2. Can collaborate with writers and marketers, not just “stuff keywords.”

Communication & Teaching Ability

  1. SEO can be complex—good specialists explain insights in plain English.
  2. They should be able to tell you not just what they’re doing, but why it matters for the business.

Adaptability & Curiosity

  1. Google updates its algorithms constantly. Good SEOs stay ahead by testing, learning, and adjusting.
  2. They’re not stuck in outdated tactics (like keyword stuffing or shady backlink schemes).

Business-Oriented Thinking

  1. They understand SEO isn’t just about rankings—it’s about driving qualified leads, sales, and ROI.
  2. Look for someone who ties SEO work to your company’s bottom line.
Interview Questions for an

SEO Specialist

General Experience & Track Record

• Can you share an example of a project where you significantly improved organic traffic or rankings?

• What’s the most challenging SEO problem you’ve solved, and how did you approach it?

• Which industries or types of websites have you worked on (e-commerce, SaaS, local businesses, blogs, etc.)?

Technical SEO

• Imagine our site dropped 30% in organic traffic overnight. Walk me through how you’d diagnose the issue.

• How do you ensure a website is crawlable and indexable by search engines?

• Which technical SEO issues do you usually check first in an audit?

• Have you worked with schema markup or structured data? Can you explain why it matters?

Content & On-Page SEO

• How do you decide which keywords to target for a new piece of content?

• If you had to optimize a blog post that’s getting impressions but low clicks, what steps would you take?

• How do you balance SEO optimization with keeping content engaging for readers?

• Can you give an example of repurposing or updating content that led to better rankings?

Off-Page SEO & Authority Building

• What’s your approach to building high-quality backlinks?

• How do you evaluate if a backlink opportunity is worth pursuing?

• How would your off-page strategy differ for a local business vs. a global brand?

Analytics & Measurement

• Which metrics do you track to measure SEO success?

• How would you explain the ROI of SEO to a non-technical stakeholder?

• What’s the difference between a “vanity metric” and a meaningful SEO KPI?

Adaptability & Industry Knowledge

• Google rolls out algorithm updates regularly. How do you stay current, and how do you adjust strategy after an update?

• Can you share a recent SEO trend you think businesses should pay attention to?

• What’s your opinion on AI-generated content and how it fits into SEO today?

Soft Skills / Business Alignment

• If marketing wants quick results but you know SEO takes time, how would you set expectations?

• How do you collaborate with developers, designers, and content writers?

• What’s your process for prioritizing SEO tasks when resources are limited?

Find

Evaluate

Onboard

Pay

top remote professionals seamlessly

Hiring? Share your work email to connect

Thank you! We’ve received your message and will be in touch shortly.
Oops! Something went wrong while submitting the form. Try again.

If you're looking for a job, go to jobs.simera.io