Paid Media Specialist

Remote Paid Media Experts, Ready to Scale Your Growth

Partner with experienced remote specialists who master strategy, ad creation, and performance tracking to drive measurable marketing results

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Top vetted professionals from around the world
🇧🇷
Luiz B

Paid Media Specialist

score

94

Highlight:

Marketing Automation

Exp:

5 years

Monthly Salary (USD)

$2,800.00

Lead Generation
Marketing
Marketing Automation
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Marketing Automation Tools, Demand Generation, Google Data Studio, Google Adwords, Marketing Consultant, B2B Marketing, Wordpress, Google Services, Conversion Rate Optimization (CRO), Google Sheets, Google My Business, Marketing Strategist, Funnel, Marketing Strategy, Telemarketing, Media Buy, Paid Media Management, Facebook Ads, Remarketing, Meta Ads, Elementor, Google Tag Manager, Go-To-Market Strategy, Lead Generator, Buyer, Communication
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🇦🇷
Melina H

Paid Media Specialist

score

95

Highlight:

Media Planning

Exp:

7 years

Monthly Salary (USD)

$5,600.00

Media Buying
Marketing
B2B Marketing
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See less
Media Planning, Market Sizing, E-Marketing, Content Strategist, Data Analysis, Social Media, PPC Campaign Management, Marketing Communications, Social Media Copy, Content Strategy, Media Buy, Strategic Planning, Data Analysis, SEO, Performance Testing, Marketing/Advertising, B2C Marketing, Data Analytics, Digital Marketing, Material Planning
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🇺🇸
Ana A

Paid Media Specialist

score

97

Highlight:

Google Tools

Exp:

3 years

Monthly Salary (USD)

$6,600.00

Google Analytics
Strategic Communications,
Marketing
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Google Adwords, Google AdMob, Google Apps, Strategic Communications, Translation, Creativity Skills, Communication, Excel
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HOW IT WORKS

Hire a
Paid Media Specialist
in 3 simple steps.

1

Tell us what you need.

Share the role and experience you’re looking for.

2

Get your shortlist.

Our AI instantly matches remote workers that perfectly fit your requirements.

3

Interview & hire.

Meet top-ranked candidates — we handle payroll and compliance.

Salary Benchmarks to Help You Hire Smarter
USA

Junior

$

65000

Mid-level

$

85000

Senior

$

110000

LATAM

Junior

$

25000

Mid-level

$

40000

Senior

$

50000

MENA

Junior

$

30000

Mid-level

$

45000

Senior

$

60000

Detailed candidate profiles

Interview Video Responses

Time-zone compatibility

Full-time and part-time 

AI-powered vetting

Immediate availability

Qualified candidates in seconds

No up-front costs

English certified

5 Key Tasks of an

Paid Media Specialist

Campaign Planning & Strategy
  • Develop paid media strategies aligned with business goals and target audiences.

  • Choose platforms, budgets, and targeting criteria based on audience research and historical performance.

  • Map out campaign timelines, goals, and KPIs for each channel.
Audience Research & Targeting
  • Conduct deep audience analysis to identify ideal demographics, behaviors, and interests.

  • Segment audiences to optimize ad relevance and engagement.

  • Adjust targeting based on performance data and testing results.
Ad Creation & Optimization
  • Collaborate with designers and copywriters to create ad creatives, copy, and visuals that convert.

  • Run A/B tests on headlines, CTAs, images, and landing pages to maximize ROI.

  • Continuously refine ad messaging and creative based on campaign performance.
Campaign Monitoring & Performance Management
  • Track daily, weekly, and monthly performance metrics (CPC, CPA, ROAS, CTR, conversions).

  • Adjust bids, budgets, placements, and audience targeting in real time.

  • Identify underperforming ads and implement optimizations to improve results.
Reporting & Analysis
  • Prepare comprehensive reports showing campaign performance, insights, and actionable recommendations.

  • Communicate results to stakeholders, highlighting successes and areas for improvement.

  • Use analytics to inform future campaigns and optimize marketing spend.
‍Why hire‍

Paid Media Specialist

WHY SIMERA

Why companies trust Simera to build your remote teams

Access top remote talent in your time zone.

AI-powered matching for faster results.

100% verified English & coding tests.

Full support for contracts, payroll, and compliance.

Transparent pricing — no hidden fees.

Paid Media Specialist

Core Responsibilities
  • Develop, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other platforms.

  • Monitor performance metrics including CPC, CPA, ROAS, and conversion rates.

  • Conduct A/B tests for ad creatives, targeting, and messaging.

  • Collaborate with marketing and design teams to create engaging ad content.

  • Stay up-to-date with platform changes, new ad products, and industry trends.

Paid Media Specialist

Essential Skills
  • Analytical Thinking: Comfortable interpreting ad metrics, conversion data, and ROI calculations.

  • Platform Expertise: Proficient in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.

  • Campaign Optimization: Ability to adjust bids, budgets, and targeting to maximize results.

  • Copy & Creative Collaboration: Works with designers and copywriters to craft ads that convert.

  • Reporting & Communication: Can translate performance data into actionable insights.

  • Adaptability: Adjusts strategy based on platform changes, market trends, or campaign performance.

What our partners say

When it comes to the whole package; training, certifications, data on skills management and hiring, nobody is doing it like Simera.
Alejo Velez
Co-CEO at Back To The Roots
Simera has been invaluable in our hiring process. They specialize in hiring across Latin America and other parts of the world. Their expertise has helped us recruit and hire in Peru, Mexico, Colombia, Guatemala, and Argentina, all for a low monthly fee and in a compliant manner.
Alejandro Phillips
CPO at Audience X
Simera was recommended to me by a colleague, and I've had nothing but great experiences. The team is responsive, knowledgable, and creative. The individuals with whom we've been paired have been professional, skilled, and great communicators. Nothing but positive feedback from us.
Matt Caning
CEO at NoPlex
We doubled our staff in 60 days and alsodoubled our overall business. And, Wereceived increased interest from LatinAmerican organizations because weinvested in building teams in the region!
Tim Bradbury
CRO at Better Manager / New Level Work
When it comes to the whole package; training, certifications, data on skills management and hiring, nobody is doing it like Simera.
Alejo Velez
Co-CEO at Back To The Roots
Simera has been invaluable in our hiring process. They specialize in hiring across Latin America and other parts of the world. Their expertise has helped us recruit and hire in Peru, Mexico, Colombia, Guatemala, and Argentina, all for a low monthly fee and in a compliant manner.
Alejandro Phillips
CPO at Audience X
Simera was recommended to me by a colleague, and I've had nothing but great experiences. The team is responsive, knowledgable, and creative. The individuals with whom we've been paired have been professional, skilled, and great communicators. Nothing but positive feedback from us.
Matt Caning
CEO at NoPlex
We doubled our staff in 60 days and alsodoubled our overall business. And, Wereceived increased interest from LatinAmerican organizations because weinvested in building teams in the region!
Tim Bradbury
CRO at Better Manager / New Level Work
Key Tools Used by

Paid Media Specialist

Advertising Platforms

Google Ads
Meta Ads Manager

Programmatic
LinkedIn Campaign Manager
TikTok Ads

Analytics & Tracking
Google Analytics 4 (GA4)
Google Tag Manager
Conversion Tracking / Pixel Setup
Data Studio (Looker Studio)
Hotjar / FullStory

Optimization & Testing
Optimizely
VWO
Unbounce
SEMrush Paid Media Tools
AdEspresso
Crazy Egg

‍

Spotting the

Right Fit

Soft Skills to Look For

Problem-Solving → Can identify why campaigns underperform and implement solutions.

Creativity → Designs compelling ad campaigns that resonate with target audiences.

Communication → Explains performance metrics and recommendations clearly to stakeholders.

Persistence → Continuously tests and iterates campaigns for better ROI.

Adaptability → Adjusts quickly to platform updates or sudden campaign challenges.

Red Flags to Avoid

Claims guaranteed ROAS or clicks without providing historical performance metrics.

Focuses only on ad creation without understanding targeting or conversion strategy.

Relies on “secret hacks” rather than data-driven optimization.

Unable to provide specific numbers on previous campaign impact.

Cannot articulate the business value of campaigns they previously managed.

What to Look for when hiring an

Paid Media Specialist

  • Proven track record of managing campaigns that hit or exceeded KPIs.

  • Strong analytical skills to interpret performance data and optimize campaigns.

  • Ability to collaborate with content, design, and marketing teams.

  • Creative mindset for developing ad copy, visuals, and targeting strategies.

  • Comfortable managing multiple campaigns and channels simultaneously.
Interview Questions for an

Paid Media Specialist

General Experience & Track Record
  • Can you describe a campaign that exceeded its KPIs and the measurable results?

  • Which platforms have you managed campaigns on, and how did performance vary?
Targets & Measurable Goals
  • What were your main KPIs in previous campaigns, and did you meet them?

  • Give examples of CPC, CPA, or ROAS improvements you achieved.

  • How do you track and report progress against campaign goals?
Campaign Strategy & Process
  • Walk me through your process for creating, launching, and optimizing a campaign.

  • How do you decide on audience targeting, budget allocation, and creative testing?

  • What steps do you take when a campaign underperforms?
Collaboration & Communication
  • How do you work with designers and copywriters to improve ad performance?

  • How do you explain performance metrics and optimization recommendations to non-technical stakeholders?
Adaptability & Problem Solving
  • Describe a time a major platform update affected your campaigns. How did you respond?

  • How do you adjust campaigns when the data shows poor results or unexpected trends?
Scenario-Based Questions
  • Campaign Underperformance: Imagine a campaign that historically performs well suddenly drops 40% in conversions. How would you investigate and address the issue?

  • Budget Reallocation: You have $10,000 to spend across three platforms, but data suggests one platform is underperforming. How do you decide where to reallocate spend?

  • Audience Expansion: A client wants to reach a new market segment you haven’t advertised to before. What steps would you take to target this audience effectively?
Out-of-the-Box Questions
  • Unexpected Trend Response: A viral trend unrelated to the client’s industry emerges. How could you leverage it for a paid campaign?
    Reason: Evaluates agility and ability to capitalize on real-time opportunities.

  • Cross-Channel Experimentation: If one platform is saturated and CTR is declining, what unconventional strategies would you try to drive results elsewhere?
    Reason: Measures willingness to think beyond standard strategies and explore new channels or tactics.

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