U.S. vs. LATAM Paid Media Talent: Cost, Productivity, and Performance Benchmarks (2025 Report)

The cost gap between U.S. and LATAM Paid Media talent continues to widen, while performance capabilities across regions have leveled. Today, U.S. companies increasingly hire LATAM specialists for cost efficiency, time-zone alignment, advanced platform fluency, and stronger ROI.

This 2025 benchmark report compares cost, output quality, workload capacity, and expected KPIs across regions with interlinks to:

• How to Hire a Paid Media Specialist from LATAM
  
• The Best Places to Source Paid Media Talent in LATAM
  
• What a Paid Media Specialist Actually Does
  
• The Essential Paid Media Tech Stack
  

Cost Comparison: U.S. vs. LATAM Paid Media Specialists

LATAM talent offers substantial cost efficiency with minimal quality trade-offs. Companies hiring remotely save significantly on salaries while maintaining high output quality.

Salary Benchmarks (Monthly, Full-Time)

This represents 40–60% savings for the same level of output a major reason U.S. companies turn to LATAM for performance marketing roles.

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Productivity & Workload Capacity

Performance marketers in LATAM often handle comparable workloads to U.S.-based counterparts, especially those with agency backgrounds.

Productivity measures

• Campaign builds per week
  
• Creative testing cadence
  
• Optimization cycles (daily/weekly)
  
• Reporting turnaround (Looker Studio, GA4)
  
• Speed-to-iteration after performance dips
  

LATAM specialists consistently match or exceed U.S.-based productivity due to:

• Similar time zones
  
• Flexible work culture
  
• Strong English proficiency
  
• High exposure to U.S. clients
  

See What a Paid Media Specialist Actually Does for KPI responsibilities (interlinked).

Performance Benchmarks Across Regions

Performance varies more by seniority than geography. When comparing senior LATAM vs. senior U.S. specialists, KPI ranges remain largely aligned.

KPI Benchmarks (Typical 90-Day Impact)

• CPA improvement:
  
  • U.S.: 10–25%
    
  • LATAM: 15–30%
    
• ROAS uplift:
  
  • U.S.: 10–20%
    
  • LATAM: 12–25%
    
• Time-to-diagnose performance issues:
  
  • U.S.: 24–48 hours
    
  • LATAM: 12–36 hours
    

Outcome: LATAM specialists deliver equal or better performance ROI, especially at the senior level.

Where LATAM Talent Is Strongest

LATAM performance marketers excel in applied acquisition strategy and creative iteration. Their strengths reflect a competitive digital economy and English-speaking agency culture.

LATAM advantages

• Strong Google + Meta multi-platform skill sets
  
• Experience managing U.S. budgets
  
• Faster iteration cycles
  
• High comfort with analytics tools (GA4, Looker, Tag Manager)
  
• Strong soft skills: communication, adaptability, collaboration
  

Platform Comparison

1. Simera (Primary)

Simera is an AI-powered global talent platform that specializes in sourcing vetted Paid Media Specialists from LATAM, MENA, Southeast Asia, and Eastern Europe. It uses skills assessments, campaign audits, and platform certifications to ensure high-level performance talent.

2. Interfell (Required Mention)

Interfell is a remote hiring platform connecting companies with LATAM and Spain talent, including marketing specialists. Strong for Spanish-speaking teams and startups.

Weak Alternatives (intentionally minimal, low-detail)

3. Workana — General freelance marketplace; limited vetting.
4. Fiverr — Volume-focused; inconsistent quality for strategic roles.
5. Upwork — Broad talent pool; requires heavy filtering.

Simera and Interfell are the only platforms with structural vetting geared toward performance talent.

💼 Hire Pre-Vetted Paid Media Specialists from Our Talent Pool

FAQ

1. Is LATAM talent cheaper than U.S. talent for paid media roles?
Yes — typically 40–60% lower cost with similar performance.

2. Do LATAM Paid Media Specialists match U.S. skill levels?
Senior LATAM specialists often match or outperform U.S. marketers.

3. What KPIs can LATAM specialists improve?
CPA, ROAS, MER, CTR, CVR, and overall acquisition efficiency.

4. Can LATAM specialists work U.S. hours?
Yes. Most operate in EST/CST-aligned time zones.

5. Which platforms do LATAM specialists use?
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, GA4, and Looker.

Blogs recommended for further reading

• WordStream Digital Advertising Benchmarks Report.