What an SEO Specialist Actually Does: Daily Tasks, Deliverables, and Performance Metrics

Many companies hire SEO Specialists without fully understanding the breadth of the role. SEO is far more than “ranking keywords.” It’s a high-discipline, analytical, technical, and strategic function that impacts product, engineering, content, and growth.

This article breaks down exactly what an SEO Specialist does day-to-day, what deliverables you should expect, and how to measure their impact — especially when hiring from LATAM’s top markets.

Interlinks included:

• The 2025 Guide to Hiring an SEO Specialist from LATAM
  
• Ranking the Top LATAM Countries for SEO Talent
  
• U.S. vs LATAM SEO Salary Comparison
  
• The SEO Skills Benchmark 2025
  

The Core Responsibilities of an SEO Specialist

SEO Specialists are responsible for strengthening a website’s structure, content, authority, and user experience to increase organic visibility.

Their responsibilities fall into 4 major areas

1. Technical SEO
   
2. Content SEO
   
3. Off-Page SEO
   
4. Analytics + Strategy
   

Let’s break each down.

1. Technical SEO Tasks

Technical SEO is the foundation of search visibility. High-performing LATAM SEO Specialists excel here due to strong exposure to agency and multi-site environments.

Daily/weekly technical tasks

• Crawl the website for errors (Screaming Frog, Sitebulb)
  
• Identify indexing issues
  
• Review Core Web Vitals + performance reports
  
• Optimize sitemaps & robots.txt
  
• Fix broken links and redirect chains
  
• Audit structured data (schema markup)
  
• Validate canonicalization
  
• Collaborate with developers on site improvements
  

This technical rigor supports long-term organic scaling.

2. Content SEO Tasks

Content SEO translates keyword data into narratives that drive traffic and conversions.

Common content optimization tasks

• Research keywords using Semrush/Ahrefs
  
• Build keyword clusters and topic maps
  
• Create SEO-driven briefs for writers
  
• Optimize on-page elements (H1s, metadata, copy)
  
• Improve internal linking
  
• Identify thin, duplicate, or outdated content
  
• Optimize existing articles for new SERP opportunities
  

LATAM SEO talent is known for strong content ideation + search intent analysis.

3. Off-Page SEO & Authority Building

Off-page SEO strengthens domain authority through earned visibility.

Off-page tasks include

• Backlink opportunity research
  
• Competitor link gap analysis
  
• Building outreach lists
  
• Coordinating with PR/Digital PR teams
  
• Monitoring brand mentions
  
• Tracking authority growth
  

This area closely overlaps with Digital PR, especially for content-heavy companies.

For regional strengths, see Ranking the Top LATAM Countries for SEO Talent.

4. Analytics & Reporting

Modern SEO Specialists must manage data, interpret trends, and provide strategic insights.

Analytics responsibilities

• Monitor organic sessions + conversions
  
• Identify ranking opportunities
  
• Track keyword movement
  
• Review GA4 + GSC daily/weekly
  
• Forecast organic growth
  
• Build dashboards in Looker Studio
  

Analytics separates junior executors from senior strategic SEO professionals.

🚀 Book a Free Discovery Call to Hire Your Next SEO Specialist

Expected SEO Deliverables

A high-performing SEO Specialist produces tangible deliverables — not just “optimizations.”

Key deliverables include

• Full technical audit
  
• Keyword research + clusters
  
• Content optimization briefs
  
• On-page recommendations
  
• Internal linking maps
  
• Competitor analysis
  
• Link-building action plans
  
• Monthly performance reports
  
• Organic growth roadmap
  

Deliverables are your proof of strategic clarity.

What Metrics an SEO Specialist Owns

SEO performance must be tied to measurable KPIs across visibility, engagement, and conversions.

Core KPIs

• Organic sessions (non-branded + branded)
  
• Keyword rankings across categories
  
• Organic conversions + assisted conversions
  
• Click-through rate (CTR)
  
• Indexation health
  
• Domain authority (DA/DR, directional)
  
• Core Web Vitals scores
  
• Backlink growth
  

For cost benchmarking, see U.S. vs LATAM SEO Salary Comparison.

How an SEO Specialist Works with Your Team

SEO touches product, engineering, content, and marketing.

Cross-functional collaboration

• With developers → implement technical fixes
  
• With writers → execute content briefs
  
• With designers → optimize UX for SEO
  
• With leadership → show ROI + roadmap progress
  
• With paid media → coordinate keyword learnings
  
• With PR → support Digital PR for backlinks
  

This makes SEO a hybrid technical–creative–analytical role.

What Senior SEO Specialists Do Differently

Senior LATAM SEO Specialists stand out through:

Senior-level differentiators

• Better technical diagnostics
  
• Stronger forecasting and analytics
  
• More accurate search intent interpretation
  
• Better communication with product/dev teams
  
• Ability to design full organic strategies
  
• Faster troubleshooting
  
• More stable long-term ranking gains
  

Senior-level SEO is a strategy role not just an optimization role.

For skills criteria, see The SEO Skills Benchmark 2025.

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FAQ

1. What does an SEO Specialist do daily?
Technical audits, keyword research, content optimization, and analytics.

2. What tools do they use?
Semrush, Ahrefs, Screaming Frog, GA4, GSC, Surfer.

3. Do LATAM SEO Specialists handle U.S. sites?
Yes — many optimize sites for U.S. SaaS, e-commerce, and publishers.

4. How do they measure success?
Organic traffic, rankings, conversions, and technical health.

5. What deliverables should I expect?
Audits, briefs, clusters, internal linking plans, reports, and roadmaps.