LATAM vs US PPC Salaries: Full Breakdown for Growth Teams

Scaling paid acquisition requires skilled PPC talent but US salaries for performance marketers continue to rise. Growth teams are increasingly turning to LATAM for PPC Specialists who deliver equivalent performance at significantly lower cost.

This article provides a clear salary comparison between LATAM and US PPC roles, explains why these differences exist, and shows how teams reinvest savings to drive faster acquisition growth.

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Average PPC Salaries in LATAM vs the US

LATAM PPC Specialist Salaries

Typical full-time monthly salary range:

• $1,800–$3,200 USD per month
  (Depending on certifications, experience, budget ownership)
  

US PPC Specialist Salaries

Typical US monthly salary range:

• $6,500–$10,000 USD per month
  (May be higher for senior roles or multi-channel strategists)
  

Cost Savings for US Teams

Hiring from LATAM saves 50–60% on payroll costs.
These savings can be reinvested into:

• Creative production
  
• New channels
  
• TOF audience expansion
  
• Higher testing velocity
  

Why LATAM Talent Is More Cost-Efficient

Cost of living differences

Economic differences allow for competitive salaries that remain significantly below US benchmarks.

Strong supply of digital marketing professionals

LATAM has rapidly grown as a global digital marketing hub, increasing availability of PPC talent.

Remote-first culture

Many specialists are trained to work with US performance teams, keeping salary expectations aligned with global remote standards.

What Salary Level Gets You in LATAM

Entry-Level ($1,200–$1,800/mo)

• Google Ads basics
  
• Simple budgets
  
• Best for small accounts
  

Mid-Level ($1,800–$3,200/mo)

• Google + Meta proficiency
  
• Strong analytics
  
• Experience with US accounts
  
• Manages $10k–$40k/mo budgets
  

Senior-Level ($3,300–$4,800/mo)

• Multi-channel experience
  
• High spend management ($40k–$100k+/mo)
  
• Strong attribution & scaling strategy
  
• Cross-functional collaboration with design/creative
  

How Simera Ensures Salary Transparency

Simera is an AI-powered global talent platform sourcing vetted specialists from LATAM, the Middle East, and Southeast Asia. For PPC, LATAM is the strongest match for US companies due to skill depth and timezone alignment.

Simera salary transparency includes:

• Real, market-aligned rates
  
• No hidden markups
  
• Predictable monthly contracts
  
• Salary benchmarks per region and skill level
  

This reduces negotiation overhead and improves hiring speed.

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FAQ

How much do PPC Specialists in LATAM earn compared to US specialists?

LATAM specialists typically earn $1,800–$3,200/mo, while US specialists earn $6,500–$10,000/mo.

Why are LATAM PPC salaries lower?

Lower cost of living and a growing digital talent market allow competitive but lower salaries.

Are LATAM specialists as skilled as US specialists?

Yes. Many are certified in Google Ads, Meta Ads, and analytics, with direct US market experience.

Can LATAM specialists work US hours?

Yes. Most LATAM specialists align fully with EST/CST/PST.

Does Simera vet salary expectations before presenting candidates?

Yes. Simera provides transparent, pre-aligned salary benchmarks to avoid negotiation friction.